Chocolate is a product for which I would like to create an advertisement. Chocolate brings many health benefits due to its ingredients, particularly cocoa. This is a great opportunity to combine nature with health. The aim of my advert is to present chocolate as a healthy product, made mostly from cocoa. Below, I have listed some ideas for a chocolate advert:
• Health benefits of consuming chocolate
• Naturalness
• Mood positive effects and the production of endorphins
The advert turned out great it has everything it should nature, calm, a tagline, and of course, chocolate. The logo uses a drawing of a cow, which further emphasizes connection with nature. The target includes parents who will buy chocolate for themselves because of its benefits, children (most kids love chocolate), and seniors, cocoa in chocolate offers the most health advantages.
*I really like how this advert shows the landscape, the sun, and the chocolate. I would like my project to include these elements as well.
This advert also looks very well. It shows a woman massaging a cow, showing the importance placed on chocolate production and its consumers. The cow looks relaxed, which can please viewers and childrens. The target for this advert are children.
* Looking at this advert gives me only positive feelings, and I would like people who watch my advert to experience similar emotions.
In this case the advert is aimed at adults of various ages. This is well showing by an image of a man giving a box of chocolates to a woman as a gift in a kind gesture. There is also a great tagline that emphasizes: “Make the day with Cadbury’s Milk Tray.”
*In this advert, the slogan “did the job” and that’s what I will focus on.
After seeing these adverts I would like to eat some chocolate. Real chocolate with a lot of cocoa! While doing this task, I remembered a chocolate advert I watched when I was younger. I really liked that it had a lot of animals, and they all seemed happy.
* Typography? I will take the best elements from these three adverts and create the best one, which will include: a beautiful landscape, the product, and a slogan. These three elements are what I like. As Nikola Tesla said, ‘If you only knew the magnificence of the 3, 6, and 9, then you would have a key to the universe.’” (Turner, 2021)
Why did I refer to Nikola Tesla? There are things that we don’t understand, but I think that advert with 3 elements looks much better than with 2 or 4 elements. 3 is the ideal number.
That’s why my advert will work. It has everything it needs and its compatible with my ethics because it delivers a healthy product.
Below, I will add statistics on people who consume chocolate and its health benefits
As the statistics above show, most people in the UK have eaten chocolate in the past 12 months, and this number is rising, indicating a bright future for this industry.
As the next article states, even 95% of British eat chocolate, which convinces me even more to sell this product.
To create my advert, I will use photoshop on a desktop PC. I would prefer to use procreate, but it’s not allowed. I plan to upload selected photos into photoshop and edit them there. I once created a logo in photoshop, so it shouldn’t be too difficult. In the end, I will print the advert, bring it to Monday class, and present it for about two minutes. Of course, I will document each step with screenshots and upload them to the blog.
foodmanufacture.co.uk (2024). The UK is the most loyal consumer of chocolate, but sales are dropping. Available at: https://www.foodmanufacture.co.uk/Article/2024/01/04/which-country-eats-the-most-chocolate.
Kantar Media 2004. Nearly 8 million consumers claim to eat chocolate every day. Available at: https://www.kantarmedia.com/news-and-resources/exploring-heaviest-chocolate-consumers [Accessed 11 Oct. 2024].
Spectacular Channel (2016). Milka - a świstak siedzi i zawija w sreberka. [online] YouTube. Available at: https://www.youtube.com/watch?v=iqe6gSXobRw [Accessed 11 Oct. 2024].
Turner, G. (2021). Why Tesla Called ‘3, 6 and 9’ the Secret of the Universe. [online] Ascent Publication. Available at: https://medium.com/the-ascent/why-tesla-called-3-6-and-9-the-secret-of-the-universe-b308d8b77eb6 [Accessed 19 Oct. 2024].
Good that you have some ideas however you needed to discuss the graphic design elements such as typography, logos and layout - you could have added more detail here on your ideas and plan
ReplyDelete