Creating the organic chocolate advert

 First, I opened photoshop and tried to change the language to English, but this version of photoshop didn’t have that option. I will organize the English version for the future.

Then i start creating a logo. I opened the website “www.canva.com,” then I selected the logo and then I started customizing it.

Then I changed the text, removed part of the background then changed the colors, etc. The font used in the logo is “One Little Font” with a font size of 11.3 pts.

Then I opened the logo in photoshop.

Than I removed the background. I clicked on “rubber” and then “magic rubber” next i clicked on the background to remove it. Then i clicked on the logo I used the keyboard shortcut  “CTRL + C” to copy the image

* I think the logo is fine ,it includes the company name and highlights that the product is organic, which is important for the customer. It also shows the year the company was created, which could be a positive for some customers against the background of competitors whose products are of low quality. Marketing is one of the most important things at this stage of development.

Then I found an image that would use as the background for the product related to nature. Then I used the website www.unsplash.com to download an image.

Then I opened it in photoshop. Then I found a product photo also on www.unsplash.com, which I downloaded.

* The background turned out great. Looking at the green and blue colors, one can feel an inner sense of calm. The sun also brings a smile, especially in rainy UK. The sun coming out from behind the clouds can be compared to my company in relation to the competition, where my business is like good weather.

And then like the previous one, I opened it in photoshop to remove the background. I clicked on ‘magic rubber’ and then on the background 

Then I placed the product photo on the background image. I clicked on image then i used “CTRL +C”  copy and “CTRL + V”  to paste 

Then I added the logo. I opened the file with logo. I clicked “CTRL + C” to copy and then i went back to the project and I used “CTRL + V” to paste

* Large parts of the chocolate got out of the well, now I want some healthy chocolate that will have the same experience.

And then finally, I added a tagline. I wanted it to be something short related to nature. I came up with the phrase “Don’t panic, it’s organic.”  I clicked on “T” icon on the left and then i clicked on the project to write the text. The font I used for the tagline is “Nirmala UI” with a font size of 300 pt.

* The tagline is simple and easy to remember, and it conveys the message that the product is organic.

Then I checked everything and then I searched for the “golden ratio”. I downloaded it and then i opened it in photoshop. I clicked file then open then I selected a file. Next I clicked on “magic rubber” then on the background. Then I selected the picture then I clicked “CTRL + C” to copy and then I back to project and I clicked “CTRL + V” to paste. Then I changed size of “Golden Ratio” i clicked on the size and then i write bigger number to resize and to pull my image out and fill the fill canvas.

Then I swapped the logo with the text then I saved it, and I printed it.

Final product

* After presenting the advert I changed the size of the logo and the colour ,size and font of the slogan.

Images:

Blackwell, M. (2019). brown chocolate food close-up photography. [online] Unsplash.com. Available at: https://unsplash.com/photos/brown-chocolate-food-close-up-photography-evRB-x0TJkM [Accessed 11 Oct. 2024].

Unsplash (2016). Photo by v2osk on Unsplash. [online] unsplash.com. Available at: https://unsplash.com/photos/foggy-mountain-summit-1Z2niiBPg5A [Accessed 11 Oct. 2024].

References

Canva (2024). Canva. [online] Canva. Available at: https://www.canva.com/ [Accessed 11 Oct. 2024].

Kelly (2017). The Golden Ratio in Photography: What it is, and How to Use it. [online] Photography Hero. Available at: https://photographyhero.com/golden-ratio-photography/ [Accessed 11 Oct. 2024].